nCountR — Retail Data Pipeline & Analytics Suite
RR Donnelley · 2025
THE PROBLEM
Retail customer journey data and transaction data came from two distinct external sources, with no association clues between them beyond dates. Both arrived as files via SFTP — one file per journey, one per transaction — with no pipeline to ingest, clean, or route them to a usable destination (Snowflake, S3, Kafka). Data analysts and scientists were blocked from deriving the insights advertisers and marketers needed: how ad exposure affects customer dwell time, journey patterns, and conversion.
IMPACT
Enabled data analysts and scientists to evaluate ad effectiveness across exposure, dwell, and conversion — unlocking a new analytics capability for the business and firmly positioning it for the highly-anticipated launch of a new flagship product.
STACK